The VerbatimPlayback™ process is immensely beneficial to any business wanting to strengthen the relationships or partnerships that can positively or negatively affect the success of the business. It is a valuable investment for senior management and decision makers to better understand relationships between the business and:

• external customers
• staff and internal departments
• suppliers and distributors
• partners and other key stakeholders
• people about to go through change programmes / restructures / mergers-acquisitions

The Process

Through the carefully structured interview process our researchers explore specific topics or themes with stakeholders according to areas of focus detailed in the client brief.

The interview process is about seeking to access the more truthful ‘inner voice’ of stakeholders in order to gain more authentic and informed insight into their experiences and values. Experiences that may not otherwise be shared for fear of recrimination, job loss or risk of harming relationships.

Key members of our Development Team work with professional actors to compile the research findings as short pieces of VerbatimPlayback™ theatre.

The process concludes with a powerful and compelling delivery solution to key decision makers, thus enabling them to be much more relevant, authentic and persuasive in their external and internal communication efforts.

The authenticity of VerbatimPlayback™ research is unquestioned. The findings are presented word for word leaving no room for ambiguity in the ‘interpretation of results’.